All of this meant that to use the film as a really effective medium we had to begin a process of education in useful conventions and make those films which would educate people to one convention, to the idea, for example, of a man walking off the side of the screen. We had to show that there was a street corner and have the man walk around the street corner and then in the next part of the film show him walking away, and then cut the scene. African audiences cannot accept our passive consumer role in the presence of film. * A basic aspect of any literate audience is its profound acceptance of a passive consumer role in the presence of book or film. But an African audience had had no training in the private and silent following of a narrative process.